The story behind NorthoftheSavannah.com
Lydia Taylor December 27th, 2007
I get this question every now and again, ‘Why does an Augusta Real Estate website have such a strange domain name? Isn’t Augusta south and west of the Savannah River??’ Well, the answer to the question is more personal than professional. Here are a few reasons:
- Originally I intended this domain to service North Augusta, which is North of the Savannah River.
- The Savannah River is an important part of the Augusta area historically, geographically, and economically.
- I live in North Augusta - and love it!
I thought up the name while brainstorming names for a real estate site to focus on the North Augusta real estate market. However, the market there compared to Augusta is much smaller, and there are a few well-established agents in North Augusta that make it tough on younger real estate professionals to get started. Later on, during site development, I decided that focusing the website on a much larger market was a better use for my marketing time and money.
The peculiar domain has had a few side effects, the most bizarre being a front page ranking for Savannah GA real estate on Google. The big G has just now caught on to that and moved me back to the 3rd page of results. (Thanks guys).
The sensible thing to do would have been to choose a domain name that is easier to spell, has something to do with houses, and is shorter, but I do love my ‘pieces of flair’ (Obscure Office Space reference?)
For me the domain name is a way of being unconventional and giving my site a little bit of myself. It does seem to be easy to remember, and it’s worked so far. If you have trouble you can always try www.ElegantAugustaRealEstate.com - that works too.
