Archive for the 'News' Category

Life Changes

Lydia Taylor June 16th, 2008

Via time travel, I moved thru time to find my tot prefers blue sunglasses!

I know that some of my faithful readers of the EARE blog have been wondering where I have been, and why I have not written in so long. Well, sometimes life has a funny way of interrupting the routine that so many of us fall in. For me that interruption is… drumroll, please… getting Pregnant!!! After six years of wonderful married life, it is time for Austin and I to change our family dynamic a bit. We are really excited to have our first child and a little nervous at the same time!

So what does this have to do with the blog? Well it turns out the first trimester was a little rough on me. Those few excruciating weeks made it difficult to keep up with regular business, my home life, and blogging. All suffered, but I really let the blog suffer the most. Well, I said ‘adios‘ to the first trimester a couple of weeks ago and I am feeling much better now! I am guessing that I will still have my ups and downs - but besides my expanding tummy - all should go back to normal with the blog!

I’m due in December, so it looks like we will have a very special Christmas present this year!!

Palmetto State Challenge - Inaugural Winner

Lydia Taylor May 7th, 2008

Now the time is finally here to note the first running of our Palmetto State Challenge. I had some trouble getting the word out, and had a few bloggers promising to send submissions that didn’t - and you know who you are ;-).

As a result, I had a pretty short list to choose from. I thought about personally nominating a few posts that I ran across this week, but I chose not to. Maybe next time!

The nominees for this week’s Palmetto Challenge were:

So which one did I like best? Well for an Honorable Mention, I have to say Jonathan would have to be it, but there can only be one winner… And that winner would have to be Dennis Pease! Dennis Pease serves the Eugene Oregon Real Estate Market. Congratulations Dennis, and keep them coming! I’ll be sending you the code for your winner badge in a little while. Hopefully you will display it somewhere on your website with pride! Not only that, a link to your post will soon be installed in the Palmetto State Challenge Winners Page!

The Palmetto Challenge is a weekly real estate blogging contest. Nominees are due in on Fridays by 12pm EST and the winners are announced on Wednesdays, 8am EST.

I’m moving my shingle to Keller Williams!

Lydia Taylor April 1st, 2008

kwlogo.jpgIf you have noticed the new logos on my main site at www.NorthoftheSavannah.com, you might have deduced I am making the move to Keller Williams Realty. Keller Williams is the 4th largest real estate brokerage in the nation. So while I’m moving away from the largest brokerage in local terms (Meybohm Realtors) I’m moving to a big fish in the rest of the world. What does that mean to everyone that I have been working with, and will work with in the future? Nothing really. You will still get the same level of service and dedication that I have always tried to give.

This decision for me to make the switch from the area’s largest firm to Keller Williams was not an easy decision. I left behind some really great friends and workmates and in some ways it breaks my heart to move on. Everyone at Meybohm - I wish you all the best, and we’ll still get to do plenty of work together in the future, I’m sure.

In other ways, I could not be more excited about the change!

Keller Williams Realty is a national company that got it’s start in 1983 in my home state of Texas. (Being from Texas alone made me think it was a great company!) Their culture at Keller Williams is very important to them and they strive to instill their philosophies in their agents and business practices. They promote growth and input from the agents that are out doing the job everyday. That sense of participation and team work really appeals to my nature and my business model.

I also really like the company philosophies:

Mission: To build careers worth having, businesses worth owning and lives worth living.

Vision: To be the real estate company of choice for a new generation of sales associates and real estate owners.

Values: God, Family, then Business.

Wow, those statements seem unconventional in today’s dog-eat-dog world don’t they? Now maybe the appeal is a little bit clearer to you, my humble reader. You see, I have a hard time following the conventional approach to almost everything. I tend to use the typical expected building blocks and then throw a twist in. This is true for my unique business card, this blog, and my main website. To those of you coming from large metropolitan areas, what I do may not be strange at all - however for Augusta it certainly is. Real Estate professionals here just don’t ‘get’ online marketing. Many have websites and such but they don’t leverage them effectively. Keller Williams Realty supports and understands the way I am building my business, is familiar with it, and have some great techniques to help me grow as an agent.

Will I lose some business because I am not with the largest firm in Augusta? Maybe. Will I gain business because I am working with a nationally recognized company? Well, I already have - from someone in another state that was already familiar with the Keller name!

Does one company make your home sell faster or for more money than another company? Or help you find the best home for you at a great price? I don’t think so. The real estate professional that is measuring your home, driving you around, walking you through the process, that helps you at night and on weekends - that is what truly makes a difference. And I’m still one of those people.

If you have any questions about Keller-Williams, feel free to give me a call, or visit their main site at www.kw.com.

On ABRs, CMAs, Pledges of Performance, and buyer brokerages…what can I do for you?

Lydia Taylor March 11th, 2008

I am a big believer in learning, both to help me excel in my career and offer something extra for my clients to benefit from. This past February, I traveled to Columbia, SC for 3 days in class training to earn an Accredited Buyers Representative designation (ABR). I am still waiting on the necessary paperwork approval for the designation, but I passed both tests with flying colors (100% on each, woo-hoo!!) and obtained a wealth of knowledge and new ideas. I am pretty sure I could write a novel on what I learned. I’d like to share a couple of course highlights.

The course provided me with new home buying negotiation strategies. As you probably know, this is a really great time to be a home buyer. There is a lot of inventory and some really great deals out there to be had. The hard part is getting them.

The key point to a successful home-buying strategy is to not allow yourself to become emotionally attached to any one property. You have to know ‘when to say when’, and walk away. Have a couple of ‘back-up’ properties that you could be equally happy purchasing. After viewing the available homes in your desired area and price range, discuss with your real estate professional your top three house picks. Decide on a potential purchase offer package for each home. Make sure that the negotiation terms are workable. If you make the terms of each potential contract too outrageous, then you will not have much chance of getting an acceptance by any of your home sellers. A vital element is to make sure your real estate professional provides you with a Competitive Market Analysis (CMA) of the homes you like. You don’t want to offer anything more than fair market value, no matter what the listing price is. The CMAs give you the ability to make informed decisions, backed with hard numbers, when developing a potential offer package for each home. Make sure you know what is - and is not - important to you about each home, and when thinking through the offers, remember to try to throw the seller at least a bone or two.

Start with your number one pick, and make your offer. If your offer is declined, or you receive an unpalatable counter, review your data. Do you want to counter-the-counter? Or move on to house #2? Above all, be willing to walk away if you have to! If your agent can deliver your offer to a seller, and be able to say, “This is it, take it or leave it” you’ve just significantly tipped the hand in your favor.

I have already had the opportunity to use this negotiation tactic successfully with a client. We were able to build immediate equity into their home purchase. With 3 solid homes to choose from, we were able to score an accepted contract on the first home at well under the listing price.

The winning hand in that negotiation? We made it clear we were willing to walk away if we did not get what we wanted. It’s simple, but boy does it work.

The class had a lot of discussion about buyer brokerage agreements. From the point of view of a home buyer, signing a buyer brokerage agreement to become a client of an agent seems like a risky tactic. If a home buyer hates their real estate professional and they are not doing their job, how in the world are they going to get out of the agreement? The answer is easy - Fire the agent. As a client they have hired a real estate agent to perform a job, and if they fail to complete the job, fire them.

The challenge for any real estate agent is convincing a home buyer of the value of a buyer brokerage agreement. In my class we learned about a Pledge of Performance to Buyer Clients. This is a tool I’ve wholeheartedly embraced- it’s value is it’s simplicity.

The Pledge of Performance is is a contract I’ve been offering to my clients. Should I fail to adequately complete the real estate services that they required from me, they can sign my pledge, return it to my broker, and officially terminate our agreement.

This is not intended as a way for home buyers to circumvent paying a real estate agent, or deciding that your mother’s friend’s great nephew who just started in real estate should get the commission instead. This is a tool to help my home buyers understand what my responsibilities are to them. It also makes it easier for them to sign the buyer brokerage with me when I sign a pledge back to my home buyer. Now both buyer and agent are both bound to each other under agreements of performance.

Other great things I learned in class: great tools for home buyers to keep information during the house hunt in one place, tips to help buyers avoid some pitfalls in home buying, new techniques to locating that house you are hoping for, and the list goes on. If you would like to see what other services I can provide you as a buyer client, or know more about what I learned in my class, feel free to drop me a line. Oh, I will also keep you posted when I officially get my ABR designation!

Further Reading:

Using a CMA to price your home for a quick sale

Customer, or Client (all about Buyer Brokerages)

Local Economists examine indicators, predict happy future (gasp!) for Augusta Real Estate Market

Lydia Taylor January 2nd, 2008

Those doom-and-gloomers who can’t stop feasting on national media reports about the real estate market collapse probably missed a wonderful article in the Sunday edition of the Augusta Chronicle. Staff writers Tim Rausch, LaTina Emerson and Damon Cline interviewed local experts about the state of the economy in the area, and managed to get them to make some predictions about 2008.

The results will surprise you.

As I’ve said more than once here at Blog HQ, the market is local, and since we didn’t see the ‘bubble’ we won’t see the correction. While the market has slowed from years past, that shouldn’t stop you from exploring the market, especially as a buyer.

However, that’s my take as a real estate professional. Let’s see what the economic experts said:

Mark Thompson - Augusta State University

He believes employment growth will offset any job losses caused by the area’s housing decline, which he categorized as a ‘correction.’ “The evidence I see is that we didn’t have the rapid price appreciation that other metro areas had,” he said. “We didn’t have the huge boom; subsequently, we’re not going to have the huge bust.”

Mark Vitner - Wachovia Bank

“Historically low housing prices in the metro Augusta area will continue to make it an attractive destination for people leaving higher-priced markets and corporations seeking a favorable quality of life for its employees. The moderate cost of living was a large component of ADP [Automatic Data Processing] coming,” Mr. Vitner said, referring to the Fortune 500 company that opened a service center in west Augusta this year.

Doug Woodward - University of South Carolina

“The depreciating dollar also should boost the state’s tourism, notably from Canadians flocking south to take advantage of their strengthened currency.”

Rajeey Dhawan - Georgia State University

His latest statewide forecast posted on the school’s Web site said he expects growth in all Georgia metro areas in 2008.

Roger Tutterow - Mercer University

Though Dr. Tutterow believes “we’re closer to recession than any time in the past,” he is not predicting a recession, either locally or nationally, in 2008. He forecasts tightening in the financial-services industry because of the slumping real estate market. Dr. Tutterow said local home prices are unlikely to rise in 2008. “I think that we’re getting closer to the bottom of the residential real estate correction, but we’re not there yet,” he said.

Jeffrey M. Humphreys - University of Georgia

Dr. Humphreys expects the Augusta-Aiken area will “enjoy faster economic expansion in 2008″ with employment climbing 1.9 percent, or 4,100 jobs. He forecasts strong performance in the area’s service-producing industries, notably health care and private education.

I should point out that all text in italics was taken from the Augusta Chronicle article. Was the article entirely positive about growth in Augusta? No. And certainly not to someone expecting double-digit growth in home prices like they read about in the San Francisco Chronicle for the last 5 years. That’s just not realistic. And that massive real estate boom never happened to that degree in Augusta anyway. So forget about it. Let’s move on.

If it had been within my power, I would have been broadcasting the news with a megaphone via orbiting helicopter. But no, I don’t have a helicopter, much less a megaphone. But there is one thing I do have, which is a website that reaches thousands. So there you go folks. The Augusta Chronicle had it first, and I’m just spreading the news the only way I know how.

I hope you had a Happy New Year, and best wishes for 2008!

From the Sunday, December 30, 2007 edition of the Augusta Chronicle (registration required).

Popping the Bubble - Disproving the ‘National’ Real Estate Market Collapse

Lydia Taylor September 19th, 2007

THE TALK

To the chagrin of hard working real estate professionals everywhere, the media has been publishing articles about the real estate bubble for more than a year now. From Newsweek to the New York Times, and from big blogs, to medium blogs, to little blogs, all you can hear is blather about the bubble.

What’s very frustrating about all this is that the National Real Estate Market is actually a patchwork quilt of many mini-markets. And to be fair, some of the sites I linked to above have a narrow focus, like the Irvine Housing Blog. While some markets like Irvine are indeed severely depressed, others have done quite well. However, with all the gloom and doom it’s easy to forget that the real estate business is difficult to generalize nationally. Much of what has been reported on have been the worst cases, or a selective look at national statistics; and that is unfortunate.

I can’t help but think that many homeowners have put off buying that retirement home, or moving close to Mom, for nothing more than fear of the real estate market. At what point does the bubble talk become self-sustaining?

I’d like to put to rest some of the uncertainty by putting forward my own picture of the Augusta Real Estate market. One based on facts and historical data. The unvarnished truth, as they say.

THE FACTS

A good place to begin gathering historical data on home sales is a Realtors’ MLS system. Otherwise known as Multiple Listings Systems, these databases allow real estate professionals to make data available on all their home listings to interested parties in a common area for data exchange. An agent or broker has to pay a yearly fee to gain membership to one of these exchanges. This means that a database might not show homes ’sold by owner’ or listings from small real estate brokerages; but thats OK. Any data contained within a MLS system will comfortably indicate the minimum level of real estate activity in the region.

As an Augusta Realtor, I make sure I have access to the GAAR-MLS for my Augusta GA home search. The Greater Augusta Association of Realtors - Multiple Listing System, or GAAR-MLS, covers a huge 17 county swath of South Carolina and Georgia.

The markets in the coverage area for the GAAR-MLS are both rural and urban. For example, one county using this system is McCormick County, located in South Carolina. McCormick has less than 10,000 residents and barely 28 residents per square mile. It doesn’t get much more rural than McCormick County.

On the other hand, the city of Augusta, Georgia, has well over 200,000 residents alone. This makes it one of the largest cities in the state of Georgia.

The strong mix of markets & demographics across two states makes the GAAR-MLS ideal for looking at the state of the real estate bubble in the two-state. The graphic below shows the physical coverage of the GAAR-MLS system.

IMAGE OF GAAR MLS COUNTY COVERAGE

ABOVE: GAAR-MLS Coverage Area (Click picture for larger version)

I think the next step in studying the state of the real estate market is to select the data we want to look at- and in this case it’s pretty clear we are interested in residential real estate, as opposed to commercial or multi-family housing. The last step is to determine the time window. We need to get ‘before the bubble’ so data from 2004 to the present should be more than sufficient.

Here is that data from our MLS system from 2004 to the present (end-of-August, 2007). I have broken down the residential listings into two main categories. Residential listings consist of two sources: ‘resales’ or older homes that were or are occupied before the sale; and ‘new builds’ or ‘new construction’. The GAAR-MLS allows us the granularity we need to see each type.

Augusta residential listing inventory

Information on Augusta residential listings

(You can click images for larger versions)

You may be surprised to see that the growth in number of listings in 2006 and 2007 from previous years was spectacular - over 25% per year. That’s a whole lot of growth for an industry that was supposedly falling apart! Furthermore, we can see that while new construction was relatively static, the growth was fueled by Resale listings.

Resales are a great bell-weather for a local market. This is because they are an indication of the confidence level of existing homeowners in the area that they can recover their initial investment.

That last thought leads us to the next graphic I have to show you. Are homeowners recovering their initial investment? The media indicates that some homeowners have lost so much equity in their houses (due to deflated home values) that some people owe more on their mortgages than the home is worth! Well let us take a look:

Graph of Augusta residential listing prices

Augusta residential listing price trends

(You can click images for larger versions)

Before I focus on what’s changing in this graph, let me address what doesn’t change. Right away it’s easy to see two metrics that have stayed more or less constant for the last 3 1/2 years: time on the market, and percentage of asking price. It’s generally accepted that the hotter the market, the less time it takes for inventory to sell, and in a cold market inventory takes forever to sell.

Since the time-on-the-market metric has not changed much, I submit to you, my loyal reader, that the market has not changed much either. Now, as for the % of asking price, generally sellers have gotten 98% of the original list, and it’s stayed that way. In a slow market, you might have to negotiate on price, but it’s apparent that not much of that is occurring here. In fact, sellers are getting almost all of what they are asking for.

OK, let’s take a look at that equity question. Are homes plummeting in value so fast that homeowners are sitting tight, hoping to make it through a bull market? Well, the answer is no, and no. I think we’ve addressed the fact that lots of homes are being put on the market- and sale prices have generally increased at approximately 6% per year. Home sale prices are an instant measure of home value. The homes have been put on the market and have sold for the highest dollar amount the market can provide. Home values are not slipping in the area covered by the GAAR-MLS.

MY CONCLUSION

We can talk a lot about local real estate markets, and national real estate markets. Lending practices, building practices, employment opportunities, demographics- they all play a role in building the economic playing field. Are there problems in this country with lending? Yes. Are some real estate markets experiencing a glut of slow-moving inventory? Yes. Are there a whole bunch of real estate flippers that got hurt? Of course. Does the automotive industry slowdown in the upper mid-west hurt the real estate market? Yes.

Is there a national real estate crisis? Of course not.

How is the Augusta real estate market doing? Just fine. Sellers are generally getting about 98% of their asking price. Their homes are gaining, on average, 6% value every year. And this is supported by the fact that an escalating number of homes are listed on the market every year.

So when considering the sale of a home or maybe buying a new property, take a look at your local real estate market. Many local Realtors maintain quick searches so you take a look at the real estate areas you are looking for. (Like this one for Evans Georgia Real Estate.) Ask your local board of Realtors how things are going. You might be surprised by the answer.

*I’d like to give special thanks to the Greater Augusta Association of Realtors, and my brokerage Meybohm Realtors, for sharing the data for this article.

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