State of Augusta Real Estate Affairs… and My Bailout Plan

Lydia Taylor October 14th, 2008

The news has been bombarded with information on how the economy is falling apart.  With the crumbling economy the news media claims there are no loans out there - even for qualified buyers - to purchase a car, house, or charge anything on your credit card.

Well, I am unable to tell you anything about cars, credit cards, and what in the world the government and Wall Street are doing.  But I can tell you about getting a loan and buying a house.

Local experts support what we here at the Elegant Augusta Real Estate Blog have been saying for a while now.  Last Tuesday night, local news station WJBF Channel 6 held a live local forum speaking with experts in the area… including Patrick G. Blanchard, Vice Chairman of the Board of First Bank of Georgia and Tommy Blanchard, President of Blanchard and Calhoun Real Estate Company.  Mr. Blanchard of First Bank said there were plenty of loans available to purchase a home.  Of course qualifying will be necessary (i.e. have a job and decent credit), but local banks like First Bank, Queensboro, and GB&T still have the same investors and are still working to make sure that you can get a loan on your new home.  Mr. Blanchard of Blanchard and Calhoun Real Estate Co. is saying that it is a great time to buy.  With extra inventory, historically low interest rates, and stable home values, the Augusta area real estate market is perfect for buyers.

Does this mean that it is a bad time for sellers?  No!  If you get a real estate professional’s help, make sure that the home is as “salable” as possible (looks good, smells good, and is in good repair), and price it right, then selling your home is very possible in our area.

My bailout plan for home buyers:

1.  Turn off the Television, put the remote down, and slowly back away!  With all seriousness, you are hearing from politicians and news broadcasters that have absolutely no expertise in real estate much less real estate in our area.  The broadcasters need and want you to watch and so the more dramatic the better.  Politicians need you to feel good about spending your tax dollars and get you to vote for them again.  So they might not be they best people to listen to for your real estate needs.  With all that being said, each market is distinct and different and the problems that are affecting California and the Midwest are not the same issues that we face here in the CSRA.

2.  Let me get you in touch with one of our fantastic lenders at a local bank.  They will be able to ease your lending fears, give you some great advice on lending programs available, and help you get pre-approved to buy your new home.

3.  Susan MacEwen (my buyer’s agent), or I can help you sift through the hundreds of homes available to find one that fits your needs and budget best.

4.  Once you find the home you desire, we will put together a competitive market analysis to let you know what the home is really worth vs. what the home is listed for.

5.  We will help you put together a comprehensive plan on making a fair (not overpriced) offer to the seller.  And, if you are interested in several homes equally, we can put together a multi-tiered plan together.  Then use that for submitting multiple offers to use that as leverage to get a good deal for you on one home.

6.  Lastly, we will help you through the phases of the home buying process from home inspections to closing day!

My bailout plan for home sellers:

1. You too, please walk away from the television.  You are not doomed to foreclosure and your home value is not tanking overnight.  My own home has increased $17,000 in value in two and a half years.  Your CSRA home likely also has increasing value and we can sell it before you reach the road to foreclosure.

2.  I have unprecedented internet marketing capabilities in the CSRA.  I can contact not only local buyers but buyers across the U.S. and the world!  Finding a buyer usually is not a problem.

3.  I will put together a Competitive Market Analysis to make sure that you are competing fairly in the market.  Proper pricing is fundamental to selling your home.

4.  I will give you tips and suggestions on how to get your home as “salable” as possible.  The goal is to make the property look, smell, and be in the best condition possible.

5.  Give you the best professional service and communication I can.

Life does not stand still and there are tons of reasons why you may be in a position to sell or buy now instead of later.  Do not fear, there are ways to do this without financial ruin.  Real estate is not rocket science, it is about knowing the market and implementing the best techniques to get the job done.  I will be happy to help you with any of your home buying or selling needs.  Please call me at 803-270-5005 or Susan at 706-294-6795.     

Elegant Augusta Real Estate becomes a Team with a new Buyer’s Agent

Lydia Taylor October 13th, 2008

Susan MacEwen - Augusta Real Estate Buyer’s AgentAs my middle section swells with the impending birth of my first child, so has my business swelled this year.  I’ve doubled my revenue from last year, and 2009 is shaping up to be very good.  Despite what you may have seen on the national news, the local Augusta real estate market has increased this year from 2007.

A few months ago I decided it was time to start forming a Team to handle the load.  So I recruited a buyer’s agent to assist me in my real estate endeavors.  Susan MacEwen is a mother of three (2 girls and 1 boy).  She is originally from the upstate of South Carolina, and a graduate of the University of South Carolina in Business and English.  She has a long history working with Cemex (a concrete company) which gave her a first taste of real estate by being a member of the Home Builders Association.  Actively working with home builders spurred her to become involved in real estate.

Susan has been working with me since September, so I can share my impressions… Wow what a help she has been!  I was not sure that I could release my steely grip of control, but it has freed up my life so much I am wondering why I did not pursue this earlier!  It has helped me to focus on some of my high volume investors and work on pursuing more new business.  She shares in the workload and allows us to take on even MORE business!  I think she’s written 8 or 9 contracts for us since she started, if that gives you any idea of the volume we work.  Her quality of work is very high, and she is focused on giving you the same standard of service that I pride myself on.  She also is licensed in South Carolina & Georgia.  Susan can be reached at 706-294-6795, and she is always happy to help!

We placed TWICE on Money Magazine’s Top 10 Affordable Homes List!

Lydia Taylor September 12th, 2008

Money Magazine, a CNN/Time property noted for it’s lists of best areas to live, retire, etc., zeroed in our area this week, with not one but TWO cities named.

North Augusta, SC places #7 on Money Magazine’s Affordable Homes List - My hometown placed seventh on the list, citing the weather, equestrian & boating activities, and the wealth of waterfront property available on the River and nearby Clark’s Hill.  They even feature a riverfront view of the River Club neighborhood.  You can ignore their advertising tie-in via Trulia to homes for sale in the area and just look at North Augusta Real Estate right here.

Evans, GA places #9 on Money Magazines Affordable Homes List - This upwardly mobile area of Columbia County made the list due to the tremendous amount of golfing, proximity to the Augusta National Golf Course (Home of the Masters golf tournament), and the waterfront homes along the Savannah and Clark’s Hill Lake.  What do you know…I’ve also got a page all about Evans real estate, along with links to a powerful home search function on my main site!

While the locals know all about this area, especially its wonderful cost of living and activities, it’s nice to get some national exposure! Thanks Money Magazine!

Lousy listing photos!

Lydia Taylor September 11th, 2008

Are they advertising ADT or the house?

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This is just a teaser!  To see the whole room you have to make an appointment.

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A dark bedroom for those ’special’ occasions…

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Finally, a little bit of technicolor!

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This series of gems was contributed by my friend Daniel Wilgocki at Keller Williams Realty Augusta.  (Just to be clear, Dan FOUND them, he didn’t TAKE them!)  Thanks Dan!

Historic North Augusta bed-and-breakfast hotels for sale

Lydia Taylor August 30th, 2008

Lookaway HallLooking to invest in some North Augusta history? Well, two of North Augusta’s most recognizable landmarks, Lookaway Hall and Rosemary Hall, are on sale for a combined $2.5 million.

The two historic bed-and-breakfast properties quietly went on the market this past April. The tiny sign in the front lawn of Lookaway Hall is so discreet even my eagle-eye for listing signs almost missed it - but spot it I did! It turns out the properties are listed with a small real estate company based in Aiken.

The two Halls share a home on the web and visitors will notice a large banner across the top of the website that states, “THE HALLS ARE LOOKING FOR INTERESTED BUYERS & INVESTORS!!! VISIT OUR LISTING AT LOOPNET FOR MORE INFORMATION.”

If you view the listing at Loopnet.com the first word of the description is pre-foreclosure, so it appears that the two B&B’s are the latest to fall in the ‘mortgage crisis’. For the current owners of the estates, I feel bad that they invested their time, money, and effort into a business that apparently is proving unsustainable.

Now to the real estate part of this story: Strangely, the properties still have not been listed in the Greater Augusta MLS. As far as I can tell, they are entered only in the Aiken MLS. The Greater Augusta MLS advertises to a vastly larger pool of local buyers and is used by hundreds more real estate professionals. The Aiken MLS is just that - a listing service for properties in Aiken SC, and not North Augusta. As a result, I had heard nothing from the real estate community here in North Augusta as to what was happening with these beautiful properties.

I’ve had excellent success using Loopnet for selling commercial properties, but the marketing exposure can’t be too large when selling properties such as these with a very limited buyer pool. As a bit of professional real estate advice - get that listing on several MLS systems. These listings need to appear in Augusta’s MLS, and ideally on an even larger MLS like the Atlanta FMLS.

For the new buyers of North Augusta’s beautiful Lookaway and Rosemary Hall’s - advertise, advertise, advertise!!! I think you have a winner on your hands if people know you exist! Best of luck on the sale and best of luck to the new owners.

Real estate investors from Virginia purchased Lookaway Hall for $1.5 million and Rosemary Hall for $1.2 million as reported on this blog back in March of 2007. (Figures according to Aiken County tax records.)

Augusta Real Estate…a market update

Lydia Taylor June 23rd, 2008

This morning, I took a look through the Augusta MLS to see the number of residential listings for sale today.  Then I compared the numbers to my last Augusta real estate market report, which was on April 7th.

Richmond County: 1641, 1641, no change
Columbia County: 1464, 1617, 9.5% increase in homes for sale

Aiken County: 534, 545, 2% increase
Edgefield County: 68, 68, no change

Augusta, Georgia: 1273, 1268, slight decrease at 0.04%
Evans, Georgia: 601, 635, showing a 5.4% increase in homes for sale

North Augusta, SC: 316, 326, 3% more homes for sale
Aiken, SC: 125, 137, 8.8% more homes for sale

[First # is the number of homes for sale on April 7th, 2nd number is homes for sale on July 23rd, followed by % change.]

The inventory is static or increasing throughout our area.  But the most desirable areas that I cover, that being Evans in Columbia County, and the city of Aiken in Aiken County, both show near 10% increases in the amount of homes for sale.  The summer months when the kids are out of school is usually the busiest season.  Still, let’s hope when can get all these homes sold soon!

In Augusta there has been an influx of large companies coming into the area over the last year, with hundreds of new jobs being created.  I would have thought if anything the number of homes on the market would stay static or even decline with all the new buyers coming in.

One thing I have seen is that the rental market is staying strong.  While I don’t handle rentals, it’s not unusual to get several queries a week about them.  Despite interest rates being low, and the housing market offering lots of inventory at great pricing levels, many people still choose to rent.  It’s a perfect storm for landlords- being able to increase their number of units at low pricing levels with strategic buys, and keep them occupied.  As a matter of fact, I’ve got one apartment complex for sale right now.

As always, when selling anything in a highly competitive market, marketing and pricing mean everything.

Promotion of my listings over a number of websites is one thing I do, along with a competitive market analysis to make sure I set the price right.  I make up fancy flyers to distribute around the area & make available for web users to download.  Often times I’ll even go door-knocking around the neighborhood to see if the neighbors have any friends looking to relocate.  I also send out an email to the thousands of registrants to www.NorthoftheSavannah.com.  Usually within 24 hours of promoting a property online, I can get several hundred interested buyers looking at it, resulting in several in-person showings during the next few days.

And for my recent home listing in Shadowmoor, I’m hosting a catered (Sticky Fingers!) Realtor Open House this Thursday to make sure my peers see the interior of this beautiful home.  It’s just a few of the things I do to bring everything I can to the table for my clients.

If you want to list a home in the area, please give me a call at 803-270-5005 or contact me for a listing presentation.

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